How to become an authority in you niche?

How to become an authority in you niche?

A lot of us struggle to achieve becoming an authority in our niche, or even knowing how to go about achieving it can leave many of us scratching our heads in frustration.
One of the things I love to do is analyze how some people seem to get there quite quickly, or do they? You see it takes a lot of work and effort to be seen as an authority in your niche and there are a myriad of things that can help in the journey.

Below are just some of them that can help you get there:

  • Create fantastic content – This goes a hell of a long way in helping you achieve your goals, if your content sucks you really need to get this sorted as soon as possible. It’s the quickest way to get people to follow you and spread your content. Nothing magic about this one.
  • Your content has to bring value – Again nothing magic here. Find out what your tribe need and give them it, all the time.
  • Never compromise – By this I mean never compromise on quality, be it blog posts, sharing others content, recommendations in fact everything you do in your life should say quality. Don’t settle for good because good stops you from being great!
  • Join in – If you don’t join in on conversations how are you going to get noticed? You aren’t!
  • Spread The Word of Others – Once your following starts to grow share other peoples content that you know will really resonate with your tribe, they will love you for it, both of them.
  • Make sure everything is as good as it can be – This means website, social profiles and blogs. If it’s not you’ll lose. Your profiles have to be filled out to the max. People want to know who you are and what you can offer them.
  • Join Google Plus TODAY! – Now I know I will get ‘slated’ for this by people who advocate other platforms but please bare with me. Google Plus is Google and that’s it. The conversations are fantastic, no its not full of Google Plus geeks, its full of people wanting to engage in conversations that bring quality and meaning to their’s and their tribes lives…what you waiting for?
  • Join Google Plus communities – This is a great way to contribute to conversations that are relevant to you and it will also showcase your skills and knowledge. Invite your tribe to join because they will love the new content they are being exposed to and you did it!
  • Start a Google community – If nothing suits your needs then start your own and invite everyone you think could benefit from joining you.

I haven’t included this next element as a bullet point just because ‘TRUST’ is the biggest single element to becoming an authority and it need to be discussed fully. Trust comes with months if not years of doing what you say you will. Trust comes by helping those who need it and not asking anything in return, ‘help without gain’ is my motto and I have stuck to it for years.

You have to bring something to the party. You will have heard the expression ‘show up and shine’ well for me it’s not ‘show up and ‘me’ to shine’ its ‘show up and let your tribe shine’. Letting them take the spotlight and helping them to do so is the most gratifying thing you can do for any person or business. Help as much as you can but a word of caution help but don’t be taken advantage of. There is a difference.

So there you have it a few ‘tips’ on how you can become an authority. This is just to get you started there is much more to this and we will cover it in a future post but always keep in mind “am I offering real ‘quality’?” then at every junction ask yourself this question “could I do this any better?” NOT “could I have done that any better?” because that’s just too late.

Until next time have a great day and please leave a comment I’d love to hear from you.


Five reasons why you and your business need Social Marketing Training!

Five reasons why you and your business need Social Marketing Training!

“In this ever changing world in which we live in”, does that sound like a Guns and Roses song?

I digress, it could be that you have overlooked that all important aspect to any business, development and growth, yes we know you have a budget for training but are you using it? Our guess is you’re not.

Here are five reasons why you should, at least, be thinking about it:

  1. Do you know what your clients, potential clients or staff are saying about you and your business?
  2. Are you present on the right platforms, do you know which ones these are?
  3. Are you ‘resonating’ with the right tribe? Are you ‘communicating’ the right message with something that doesn’t damage your brand?
  4. What sort of responses are you looking for and are you getting them? There are only three reasons to use social media and that’s Awareness, Loyalty and Sales anything else is a waste of your time and ends up as distractions or noise!
  5. Is everyone in your business or organisation aware of social media and the responsibilities and implications it brings when using it?

Because social media marketing is moving so fast the pressure to keep up is immense and this can lead to mistakes or worse not getting started.
That’s why with specialised, focused training we can help relieve some of that pressure plus its the best and most cost effective way of doing it.

You owe it to yourself and your business to make sure you are using it correctly, or start using it, today!

If you want to find out more on this subject you can visit the Training Page

For information on how The Social Marketing Academy can help you use social media to implement simple but effective strategies to win new business and for a no obligation chat  please get in touch!

Blogging and why you should be doing it – Part Two

Blogging and why you should be doing it – Part Two

Some time ago I wrote a post blogging and why you and your business should try it so after what seems an age here is the second part.

Today everybody is a writer, photographer, filmmaker, musician.

Are you creating something? What are you waiting for?

Here’s a list of reasons why you should be blogging, not in any particular order:

  • If this is your first attempt at blogging take a look at how the people you like to read go about it.
  • Don’t copy their writing style just get some tips on what makes them successful
  • Vary the length of your post, it helps more than you know
  • Throw some facts and comparisons in there your readers will love that
  • Write your post and then leave it for a while, have a cuppa, then go back to it and make any changes you feel are  necessary
  • Give your title a lot of thought as that’s what will make visitors want to read it, make it catchy or interesting, both if you can
  • Most blogs don’t get past three months before the writer gives up, don’t let that be you!
  • If you can get your post in the press, someone I know has just started out with this and I know she will do a great job. This gives you lots of exposure
  • Consistency is the key to anything you do
  • Ask a ‘big hitter’ do contribute with a guest post, this will bring you lots of traffic
  • Get your inspiration from as many places as you can as this keeps your posts varied and interesting to your readers
  • Be humorous as nothing is worse than reading some ‘dry’ post, even if you subject is heavy or serious, humour is the key
  • Ask questions on other platforms, this will give you lots of ideas for your posts
  • Also don’t forget about video, this can be a great way to get your message over, but more on that soon 😉
  • Don’t forget to add social network buttons to your blog, this gives your readers no excuse not to share your content and don’t be afraid to ask them to share
  • Look to the left of this post and you will see them, feel free to click a few 🙂
  • If you have an email list make sure that it’s easy for visitors to sign up, look to the right the sign up box is at the top 🙂
  • Give your readers choices and they will love you for it
  • Convert readers into ‘your tribe’
  • Don’t mess with your Tribe
  • The most valuable tip I can give you is “quality not quantity”


Now I think that’s enough to get you started but as always I would be really interested to know what you think and how you create your blog post and get them out to your tribe, so please feel free to leave me a comment

Till the next time, have fun and remember do something special today 😉

Follow Friday

Follow Friday

How do you view #followfriday on Twitter?

I used to do the whole “these are great people, you must follow them” thing but I started to get a little uncomfortable with it and the reason for this eluded me until my conversation with @sarahkatenorman and she said she had stopped #ff as a New Year’s resolution for fear of offending her tribe.
Once Sarah had said this I knew instantly why I felt uncomfortable with the #ff thing.

Saying that someone in particular is wonderful and you should follow them when you have over a thousand followers is a little like saying the others don’t matter, when of course  they do, everyone in my tribe matters to me.

So I will not be carrying out #followfriday from now on as I said everyone counts for me not just a few and the last thing I want to do is offend or upset anyone.

I would be really interested to know how you feel about #followfriday and if you think it’s a good, bad or don’t care sort of thing?

photo credit: Stephen A Wolfe


Creating ‘Sticky’ Content – Part Two

Last time I talked about creating sticky content and this time I am going to share with you my thoughts on ‘telling your story’ which in turn creates ‘sticky content’ and draws people to you.

One of the things that really hacks me off is when people take an absolute age to get to the point, it just drives me insane. When you tell your story or you tell your tribe about your services or products, don’t wait until the very last moment to give the the Meat of the story. Does this sound familiar?

Get to the point!

When telling your story don’t hang about with stuff that’s not interesting to your listeners, this counts whether you are telling your story on or offline just as much. No get straight to it and then expand on what you offer and run this through your talk or video and your tribe will thank you for it. When creating Sticky Content most forget what they are there for and ramble on about all sorts of non essential stuff, don’t be one of them.

Now I know that a lot of you can find this difficult but I promise you if you are really passionate about what you do then it will become easier over time, as it has for me.

Become a great storyteller and your tribe will love you for your engaging and witty storytelling skills, if you are happy in front of a camera then get one, but make it as professional as you can. I have to confess I have been known to use mine as a ‘sketchbook’ and just record my thoughts and put them out there, I also use my phone for this too, use the tools available.

So if your story is sad act out being sad, put whatever emotion relates to your story in there, don’t be afraid to do this as your tribe will love it, I can assure you! This is one of the great ways to become a great storyteller. Being a little theatrical won’t do you any harm, it will actually help you in getting your story, products and services across.

I know what your thinking…how can my products or services be theatrical? Well stop and think for a moment, your products or services are an extension of you, that’s why you started your business in the first place. What you are doing is speaking with passion about what you do…right?

I would recommend that you join a group or attend a course to learn some of this, its worth it because engaging with your tribe is the best, profitable and most rewarding thing you can do.

Let me know how you engage with your tribe and share with us any tips you might have for great storytelling, I am really really interested in your opinion.

Until next time…..

photo credit: volantra


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