When we start a new business or new venture its usually to make money, or at least it’s one of the top considerations. But what if it was to make a difference, a difference to people lives or the way they do things.
Now I’m not saying that we should only start a business to make a difference, although it’s a hell of a reason, we do of course need to make a profit to keep the business ticking over.
I really do believe that we all have a higher purpose and that we were put on this good earth to make a difference.
To illustrate this, I will give you the example of The Entrepreneurs Group and Cumbrian Entrepreneurs, businesses I started a while ago but never did anything thing with. Today it seems they resonate with so many people, businesses and organisations that enquiries are coming in from all directions, which is great of course, but I really started them to make a difference on how people, entrepreneurs, start and operate their businesses and for organisations to use entrepreneurial management techniques to be able to compete in the 21st Century.
Now all this sounds very grand and it will take a long time to realise these dreams but I don’t mind because I’m in it for the long haul, I want to make a difference. I know that as soon as it really starts to gain traction that the profit will follow, as long as I have my sums right of course 😉.
Now one of the things I love doing is looking forward maybe 3 to 5 years and imagining what the business will be like, a great exercise if you have never done it, how it will operate and how many people and businesses we will be serving. This forms part of my goals for the business and the cashflow forecast too plus it’s a great way to keep on track.
So, I’m looking forward and seeing everything I dreamed of, and more, and then I look to see the difference it has made to peoples lives. The reason for this is that when you start a business or company you effect people’s lives in lots of different ways, plus as soon as you take on staff you are responsible for them and their family. You pay them so they rely on you to make it work. This is another whole gaggle of geese we can get into later but the bottom line is you have a responsibility.
Am I satisfied? Am I hell.
I want to do more I want to help even more people realise their dreams so I am already planning my next venture. As an entrepreneur I will never be satisfied that I have done enough, I want to be a part of the solution to peoples or even the world’s problems.
A big vision, yes, but if you are in this to make a difference might as well make as big a difference as you can…right?
Have a fab day and make as big a difference as you possibly can. 🙂
I wanted to start this post off by letting you know that I have just finished updating the original ENGAGE eBook, it was written in 2013 so an update is well overdue.
So what is ENGAGE? Well I first had the idea around 2010 and it was a concept on how businesses could engage with their audiences more productively and have conversations rather than the normal ‘push’ mentality that was prevalent back then.
I had this idea that not only would conversations help businesses get to know their audience on a deeper level they would also find out how they could better serve them.
I have stuck to this principle since then and so it seems have others, as it’s really started to grow over the last 3 to 4 years and that can only be a good thing. Now I am not trying to claim that all this is down to me but I like to think I had a small part to play.
Download the eBook
So what’s in the update?
Well to begin with it will still feature the core of the ENGAGE principle which is to be as ‘human’ as possible whether you are working from home on your own or you are the marketing manager of a large organisation responsible for overseeing all marking channels or you’re the owner of a large organisation. Anyone who is interested in digital and social marketing will really benefit from the eBook.
The ENGAGE concept will scale to any size you need it to.
What will you learn when you download the ENGAGE eBook?
You understanding and being you – this means you don’t come across as some big corporation, even if you are, you come across as a person, and why this is so important
A robust digital strategy and plan – if you don’t have one you need to think about it seriously and implement it today
How to fix your ‘publishing hub’ or website and why it’s so important that you have one, even if you have a Facebook page or blog to Medium
Why mobile is so important and what you can do to make sure you are not missing out
Email marketing – why it’s alive and kicking and you should be using it
Customer experience – are you losing customers? Find out why
Digital transformation – why it’s not just large organisations that should be thinking and implementing #DT
Growth hacking – you’ve heard the term no doubt but what it is and why it’s important not only for start ups but established businesses too
Plus a whole lot more as the eBook is over 100 pages
I will share with you proven ways to market your business online with success so you could take your business to the next level. Finding your niche and making it work for you is a great way to connect with your audience. ENGAGE makes sure you are connecting with the ‘right’ audience.
Before we get in to this I would like you to view the video below, if you haven’t seen it already:
Here’s a thought…”algorithms can only take us so far in our journey to better content” the problem from me is they aren’t human so they don’t really give us what we want, they give us what they think we need, you only have to search Google to see that.
So what’s the future? None of us have a crystal ball but I would say content that is original and shareable is the way forward. Why would I say that? Keep reading…
Every day I get asked pretty much the same questions, so I have decided to do is answer some those questions through my simple 3 step process then you can use them in your business as and when you need to. From time to time I will update this post, or write a new one, so keep checking back.
It’s really just a 3 step process to simplify all of this digital transformation, customer experience and digital marketing stuff because as I see it, and it appears so do most of you, it can be frustrating or just too hard to get our heads around.
So let’s dig into this 3 step process and take it one stage at a time. Keep reading…
I have been in some form of marketing for over 20 years now but I really became interested in digital marketing around 2002/3 when I could see that there was going to be an explosion, and maybe not a good one, for traditional marketing and advertising. Sadly I was right and with the birth of Facebook, Twitter and LinkedIn the landscape changed forever.
Some organisations took a long-time to adopt the new social marketing and others were early adopters as they could see, quite rightly, that this was the way forward and a fantastic way to reach existing and more importantly new customers. Keep reading…
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