This is something I hear a lot as a consultant, although I feel the person saying it really hasn’t got the knowledge on what marketing really means today.
Years ago there were only a few choices to be made, newspapers, radio or television. Today there is so many its pointless trying to list them plus new ones are popping up like weeds.
We all realise that it’s now a ‘pull’ mentality and not a ‘push’ one and if you’re not in the ‘pull’ camp you better rethink your position and strategy quick.
But how has marketing changed for the SME’s and large corporations? Because they are the ones that cannot change direction quickly, they aren’t as agile as micro companies. Keep reading…