I ran a course on Twitter for beginners recently and was amazed how many turned up and continue to want to learn about social marketing.

I use Twitter a lot and the analogy I gave the attendees on using it to its and their advantage was it’s like a newspaper where you can send out headlines to your story and then ‘lure’ them back to your website or blog to give them the full story, usually they stay a while to find out what you do.

This sparked a debate of Google Plus as to whether it’s a good idea to have everything in one place like Google Plus or have an external blog or website? I am somewhere in the middle on this one and will continue to use my blog and websites for a while longer.

Surprising how the analogy really gets them thinking. Twitter for me is a great tool and I use it every day for lots of different things and reasons, mainly headlines of what I’m up to. I think most people, unless you fall into these categories:

  • Have a lot of time on your hands
  • Love to go back and read stuff when you have the time
  • Group stuff together to read later, this is me!

Using Twitter as an attention grabber is a great use because it’s hard to do this effectively on Google Plus, LinkedIn or Facebook because people expect more time and thought to have gone into the post, whereas on Twitter it’s the opposite, short precise headlines are the order of the day.

Think about how you want to use Twitter and whether its to get visitors to your website, blog, Google Plus, LinkedIn or Facebook page doesn’t really matter it how you use it that counts, but make sure you do.

I offer advice to board members, executives, SME’s and small businesses on social media strategies to help them use it as a channel to gain greater access to their customers, staff and suppliers.
I help to demystify everything ‘social’.

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