The Strategy of Social Media and Social Media Marketing

The Strategy of Social Media and Social Media Marketing

In 2010 I wrote my first post on strategy so how has it changed in nearly four years?

Strategy can be a really strange thing and can mean different things to different people but without it you really are going nowhere whether it’s in social media or anything else you do for that matter.

Let’s take social media and social media marketing, as it’s what I do. My dad always said to us as kids “you only get out what you put in” and that sort of stuck with me and something I use every day and tell my kids too.

So how does that relate to your ‘strategy’? Easy…first let’s take a look at what makes a successful social marketing strategy.

  • The first real element of any strategy is you and that’s especially true of social media. You have to want to do it, you have to ‘show up’ and be there for your tribe but you can’t be one dimensional. If you use text a lot, like this post, think about a video or maybe an infographic, just to mix things up a bit, don’t be predicable.
  • You have to be helpful, you need to let people know how you really can solve their problems, but that only happens if you listen to them, so make sure listening is part of that strategy.
  • We all know that we have to be ourselves when posting, we have to be authentic in everything we do online, if not and we are ‘found out’ that’s really bad for business. But it really isn’t that difficult. If I am honest it doesn’t take long before ‘we’ shine through as its human nature, we can’ hide for long, good or bad so don’t try.
  • Never be dull and boring, be as engaging as you can. Nobody buys ‘dull’ do they? No they buy exciting, knowledgeable and interesting. I can guarantee that if you sell like a robot you won’t make many sales…trust me I know through bitter experience. Keep everything you do full of life and vibrant.
  • So how often do you ‘show up’? Well this is up to you of course but you really do have to be available, if you’re not what’s the point? Now I am not saying you have to be there 24/7 but it really is just a matter of working hard to understand how you reach your clients and prospective clients. We all get caught up but I find if you plan your week it really does help.

So just as a little exercise I want you to:

  • Take a look at your website. How ‘helpful’ is it to your tribe
  • How ‘you’ is your website? Are there pictures of the people who work there? Is there a picture of you? All this matters, believe me.
  • How interesting is your website is it making the decision to buy an easy one, it should be or is it just selling?
  • Where are you available? How many links to social channels do you have on your website?

This is a great little exercise to find out just what your strategy is and it’s gets you thinking about the next steps.

When I worked in the newspaper industry it became clear around 2004/5 that we were no longer just a publishing company we were in fact a media company because we had access to lots of different channels not just print to get our message and stories out to the public.

We had access to video through YouTube, we could blog using WordPress and as you all know by now that was just the start.

My point is things have changed so much that we now have access to what seems like millions of ways to connect with each other and its growing. We are now all media companies regardless of business size.

Mobile is growing so fast we can hardly keep up. My Chromebook is now my PC and my tablet and Smartphone are never far away so doesn’t it make sense to have them at the centre of your strategy? But please make sure that your website looks good on your phone…its essential these days because that’s how it’s being accessed most of the time.

A massive part of my strategy for social marketing is how quickly I respond to someone. Before we go on think about your response time and is it good enough?
Why it’s important: Marcel Lebrun, founder of Radian6 (now Salesforce Radian6) coined this important phrase – “The social phone is ringing. Are you picking up?”

I think we all get that everyone now thinks that their message to you is the most important message you will ever receive and if it remains unanswered than it really is wasted. This also goes for Tweets, emails or comments on blogs, G+, Facebook or LinkedIn. If you don’t respond then anything they hoped you might supply is wasted, you might not get a second chance.

Think about using something like Hootsuite to monitor what’s being said, it’s a great way to listen and keep in touch with your tribe.

So again what’s your current response time?

Recently I read an article on how it takes one company 45 days to plan a tweet, now I wouldn’t recommend you take that long but you do need a strategy to make all this stuff work for you.

This is a very small part of how my social marketing works and it’s something you are interested in or want to know more about please feel free to get in touch.

Have a great day!

Keith

What if I could save you up to £5000

What if I could save you up to £5000

Now that is a bold statement!

As you know I only bring you fantastic offers when available and this one probably tops anything I have ever sent you before.

How am I going to save you up to £5000 today you might be asking yourself? Easy…when you sign up to the special one off deal for my flagship online video training program WordPress In A Box for the ridicules price of £97.99…yes you read it right ONLY £97.99 the savings begin!

If you have heard enough already and want to sign up NOW and get more information follow this link…http://wordpressinabox.the-social-media-academy.com/

As most of you know I have been building and developing websites for the past 15 years and in that time I have tried lots of systems but I can tell you with 100% confidence that for the SME nothing comes close, when you take into consideration all it offers, to WordPress, its just out there on its own for lots of reasons, which I will go into in great detail once you are in the program.

So why is the price so low?

Well there is a catch, but not a big one, you see I have been adding a series of fantastic new updates to the system over the last month or so and before I send it out into the world I want a select few to test it for me and give me feedback on everything that’s contained in the program. You are in that select few I trust to do this, plus I want to help you get a fantastic new website too…yep that’s all there is to it…told you it was easy!

For helping me out I will give you access for life…you only pay £97.99 once and that’s it no more charges, not even for future updates…is this not the best Christmas present you’ve ever had or what?

If you, or anyone you know, are thinking of having a website built or redesigned in the next few weeks or months do yourself, and them, a favour and sign up to the program and you could save up to £5000 in design and development costs. Plus there are no costly updates because you can do it all yourself, and I will be there to help and advise you as we have a special members only forum so you can ask questions and get advice whenever you need it…and all this for just £97.99…it must be the mulled wine affecting me!!

So what you waiting for if you want to save up to £5000 today and have a brand new website into the bargain sign up today because when all the ‘test pilot’ places are taken that will be it I will be closing the program and once all the testing is complete and its ready for release it will go back to its normal price of £197.00 and even this is far too cheap for whats contained in the program!

To sign up and get more information follow this link…http://wordpressinabox.the-social-media-academy.com/

See you there
Keith

So why does your business need Social Media?

I gave a talk on Friday 16th march 2012 on this very subject and below is pretty much what I spoke about, give or take, so I hope you enjoy it and take something from it.

The talk started off with how social media can impact on your business and that if you aren’t using it in some way then you are really missing out. The way that businesses us social media can really determine how success can be measured. I always advocate the following if you are a new business: (more…)

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