If you subscribe to more than one social channel the chances are you will see the same update from the same people on all their channels, this is laziness brought on by the rise of social management tools such as Hootsuite, Tweetdeck and Friends+Me. Now don’t get me wrong I use these tools too but it’s usually just for testing purposes for clients or if I am feeling lazy, yes it happens to me too, on occasion.
But the worst thing is when I see supposed marketing ‘gurus’ (I hate that term) stuffing their walls and streams with Buffer and Feedly posts all the time. Yes we have all done it when we were starting out and needing to be ‘everywhere’ but why do you think there are statements like “there’s nothing original on the web” or “everyone is just re posting the same thing”. We have to be careful the marketing web doesn’t become dull and full of the same stuff.
It’s true we are becoming lazy online marketers and it has to stop my friends or all credibility is lost.
If you’re into marketing, social marketing, online marketing or any other marketing at least have the balls to write and post your own content from time to time…FFS. If you’re selling your services to clients and potential clients let them see that you know what you’re talking about, it’s a real chance to get noticed, showcase your skills and maybe get some good quality work. If you repost other people’s stuff all the time you will lose all credibility. People that do this are called a ‘fake experts’ I can pretty much guess that you have heard the term before. They have no real ‘message’ to give so they just repost other peoples stuff or worse they don’t want to give anything away just in case…just in case what? Please don’t become one of them.
Its fine to repost stuff don’t get me wrong when I come across great content that I think my tribe will like, out it goes, but I am really choosey on the stuff I share, why? Because I respect my tribe and I won’t just feed them any old crap just so I can send out an update or be noticed. Like my mum used to say “if you don’t have anything good to say…don’t say anything” this is true in life and online my friends.
So come on, don’t be lazy, showcase your skills to the world, give away your best stuff in posts, video, infographics or whatever the hell you’re into but don’t just repost other peoples stuff all the time.
Be yourself online and have a great time doing it. I can guarantee that you will attract a tribe and clients that will love you.
I read an interesting article last night that got me thinking, Is Social Media Becoming Boring?
I look through my Twitter lists on TweetDeck and realised that the bulk of them are on how women of a certain age prefer Twitter to Facebook and others that tell me the latest must have stats from over the pond and I have come to the conclusion WHO CARES?
I joined my social networks to connect with people who have interesting things to say and share knowledge with each other not to have a constant stream of useless information and statistics chucked at me.
If Cameron tweeted what he proposes for the health service now that would be a conversation worth following, but will it happen, I doubt it?
So I have come to the conclusion that if I get this stream of drivel for much longer I will unfollow the culprits, I don’t care if I have a dozen people following me or me following them at least they will be my Tribe, I will want to listen to them and them to me.
I want stuff that is interesting not that someone in India has a bigger chance of using Social Media than someone in Bolivia…I really don’t care.
Let me know what you think I would be really interested to find out if you find this as boring as I do?
If I get enough response I will add it into my keynote stalk at Social Media week in Glasgow on the 23rd September.
I first thought about this a few months ago when trawling through my many accounts on Tweetdeck, I love Hootsuite for the scheduler but Tweetdeck still gets my vote.
Anyway I was thinking that maybe we are becoming too reliant on social media to get introductions and find people in the big wide world who can help spread the word about our business and we can reciprocate with.
Now I know the chances of me hopping on a plane to the USA to network with a bunch of guys I have never met is remote, unless someone out there wants to pay for that to happen, but let’s face it how many of us make excuses not to travel say fifty miles to meet new people and try to expand our network of business associates by actually meeting them?
I know, it’s more than you would think, but sometimes it’s nice to get out and meet different people and exchange ideas over a coffee so that’s what I intend to do, get out and meet more people. I hope you do to and if you do can you let us all know how you get on?
I was thinking this morning how much I use social marketing on a daily basis now compared to say a year ago, my site now reflects this, so what’s so different now to a year ago?
Well now it such a part of our lives, especially those of us who use the Internet for our living and I also thought who else uses it to great advantage? Looking through the guys I follow there are the obvious ones Chris Brogan, Guy Kawasaki and Seth Godin to name but a few. These are a given for anyone who uses SM but what about closer to home?
I searched my lists on Tweetdeck and names kept popping up regularly
Now this is just a shortlist to illustrate my point and all these guys are based within Cumbria, twelve months ago they might not have even thought about using SM to market their businesses, I apologise to you all if this is not the case, but I think it’s great that all these businesses are now utilising all SM platforms to market their businesses. Plus they send out lots of relevant and good quality tweets
Let me know how you use it to promote your business?
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