Posts Tagged "strategy"

A Beginners Guide to LinkedIn

Posted by Keith on Jul 12, 2011 in LinkedIn | 0 comments

Profile

What does your profile say about you?

• Use a picture and not an Avatar
• Use a professional picture
• This is not a CV, unless you want it to be, use it as an aspirational tool to let potential businesses know what you want to do now and in the future
• What have others used it for the same reasons you want to and can you use some of the same ideas for your profile
• According to LinkedIn, users with complete profiles are 40 times more likely to find opportunities through the site
• Use their tools and follow the suggestions that LinkedIn provide and you won’t go far wrong
• Check your profile from time to time and make any necessary adjustments
• Switch on your ‘Public Profile’ as this carries a lot of weight with search engines. My public profile is http://uk.linkedin.com/in/keithmcmean

Strategy, Planning and Implementation

Posted by Keith on Mar 3, 2011 in Social News | 0 comments

Three little words that can be so powerful but without them all in sync your campaign can be a none starter. In my last post, Building a Buzz around your Brand! – Part Two, creating a buzz through Social Media is a great way to launch a campaign or service etc. But let’s face it without Strategy, Planning and Implementation you might as well forget it.

Your campaign can be an online email marketing campaign, it can be posting leaflets through letter boxes or it can be launching a product or service for a client, it doesn’t really matter, everything should be in place before you even contemplate setting out!

Let’s take them one at a time:

Strategy

Without a sound strategy your campaign is doomed from the start. Do you want to achieve some or all of the following?

• ŸMore sales
• More customers
• A greater reach in your specific field
• More qualified leads
• A better quality of candidate

This list could be endless, but it’s your list.