The Strategy of Social Media and Social Media Marketing

In 2010 I wrote my first post on strategy so how has it changed in nearly four years? Strategy can be a really strange thing and can mean different things to different people but without it you really are going nowhere whether it’s in social media or anything else you...

The Art of Social Strategic Thinking

Using strategic thinking as a method of running and growing your business can sometimes be the one thing that stops you dead in your tracks. This is exactly the same when it comes to your social marketing efforts. You see most business owners are stuck in the ‘working...

A Beginners Guide to LinkedIn

Profile What does your profile say about you? Use a picture and not an Avatar Use a professional picture This is not a CV, unless you want it to be, use it as an aspirational tool to let potential businesses know what you want to do now and in the future What have...

Strategy, Planning and Implementation

Three little words that can be so powerful but without them all in sync your campaign can be a none starter. In my last post, Building a Buzz around your Brand! – Part Two, creating a buzz through Social Media is a great way to launch a campaign or service etc. But...
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