This was something I read a few weeks back, can’t remember where, but it really struck a chord with me. I have profiles on Google Plus, LinkedIn, Facebook,Pinterest and Twitter and keeping all of these profiles up to date can be time consuming and if I am honest I am a little patchy on some of them as I just don’t get time anymore.
So why have so many? Well I think it’s a human trait that we don’t want to miss out on anything and we do try to do as much as we can, well I know I do, but come on enough is enough!
So back to my original question Do people care enough to follow? Here’s the rub what if you have a strong personal profile and you start a business or you add your existing business to one or all of the platforms, Do people care enough to follow that new profile? I don’t think so! And here’s why…
If you are adding different content to your business page, which really you should be, there are only so many hours in the day and before long something somewhere has got to give, and it’s usually the quality of the content you are adding.
Two things usually start to happen:
- The content gets diluted and is of poor quality
- Repetition, the same updates creep into all your profiles
I am guilty of both and that was why I decided to ‘throttle’ back on how many updates I put out and to where.
You see I have found that people don’t follow any new profile in great numbers and eventually the ‘new’ profile begins to suffer because there isn’t enough engagement and then we think “nobody is listening so why bother?” it stops being of any great use to anyone and is another drain on your time. I really don’t think people care that much. Let me ask you a question, how many profiles of the same person or brand do you follow?
I am a firm believer that it’s better to do a few things really well than do lots of things badly.
Consistency is the key. If you begin something that you really believe has a chance of working it’s a good idea to see it through and make it stronger. Try not to jump onto the latest new thing, if you have something that’s working why change?
A lot of the top entrepreneurs do this and that’s why they are so successful, you don’t see Tony Robbins or Seth Godin changing ‘tack’ half way through a project…do you…no…so why should you?
If you have a strong profile stick with it because that’s what people know you for and if you lose or gain a few followers that’s as it should be, don’t stress about it. I very rarely look to see how many followers I have in my tribe, for me that’s not what it’s about, and it shouldn’t be for you either.
So before you start that new profile, especially if it’s the fifth or sixth, think before you do and ask yourself the following questions:
- Do I really have time for another profile?
- What will be the content and do I have enough of it?
- Will the quality of the content be good enough?
- Is there an audience for it?
If the answers to the above are yes then by all means give it a try but if the answer to any of them is no then don’t waste your time. Put it into something that works. Take it from someone who has been there and done it!
I would love to hear what you think and if setting up multiple profiles has been good or bad for you?