Posts Tagged "marketing"

A Beginners Guide to LinkedIn

Posted by Keith on Jul 12, 2011 in LinkedIn | 0 comments

Profile

What does your profile say about you?

• Use a picture and not an Avatar
• Use a professional picture
• This is not a CV, unless you want it to be, use it as an aspirational tool to let potential businesses know what you want to do now and in the future
• What have others used it for the same reasons you want to and can you use some of the same ideas for your profile
• According to LinkedIn, users with complete profiles are 40 times more likely to find opportunities through the site
• Use their tools and follow the suggestions that LinkedIn provide and you won’t go far wrong
• Check your profile from time to time and make any necessary adjustments
• Switch on your ‘Public Profile’ as this carries a lot of weight with search engines. My public profile is http://uk.linkedin.com/in/keithmcmean

Building a Buzz around your Brand! – Part Two

Posted by Keith on Feb 21, 2011 in Social News | 0 comments

The last blog post was ‘ Building a Buzz around your Brand’ and following on from that post how do you use social media to help launch a new or existing product or service?

So let’s say your launching a new product or maybe even launching an old product in a new way what you really need to do is get off to an early start. Consumers need to know as soon as possible that you product is out there and ready to be purchased.

An early interaction with Twitter Facebook and LinkedIn fans is essential as these guys are renowned early adopters of new products and there is no better or faster way to develop word of mouth action. Your company needs to get people talking about your product as early as possible so remember to include lots of references to ‘likes’, ‘re tweets’ and ‘sharing’. Facebook has become a great place for brands to push things even further by posting teasers, promo videos and even apps to create and develop anticipation and consumer hype for what is to come.

Building a Buzz around your Brand!

Posted by Keith on Jan 27, 2011 in Social News | 0 comments

Marketing, as we know it, has been around for a long time. It first started with word of mouth marketing and this was passed mainly among family and friends. This still happens today but has expanded through networking events and seminars etc

So how do you build a ‘buzz’ around your company and have others rush to talk about you and your company? Well this isn’t something that happens overnight, in fact it can and take quite a while depending on your strategy and your ability to get people involved at ALL levels.

The time for greater understanding and leadership is upon us, this doesn’t really matter if you’re a ‘one man band’ or a multinational company the time has come to think holistically on how you introduce your company and your people in to the mix? This calls for new processes, systems as well as perspective and direction that you must give them. This won’t be easy and it will probably be a lengthy process but you can make it fun as well as profitable.

Is Social Media The Only Answer?

Posted by Keith on Jan 10, 2011 in Social News | 0 comments

We all connect in many different ways these days and for a business Social Media is not the only way to connect with your clients and other businesses, and nor should it be. I suppose that seems strange coming from someone who writes blogs, regularly updates Twitter, Facebook and LinkedIn and consults with businesses on how to implement Social Marketing.

Look at it this way if you have all your eggs in one basket and it isn’t working then let’s face it no one will hear about your business or any message you are trying to broadcast. So if social marketing is working for you and that’s all you are using then great, but what if it’s not? Then try other media such as print etc. As I have said on many occasions this is not a one size fits all scenario.

I find that for my business social media is a great way of getting my message out and if I am perfectly honest traditional marketing isn’t for me as all my work comes from word of mouth referrals so I don’t place adverts in newspapers or magazines etc. But there are plenty of businesses out there who successfully use a mix of traditional methods and social marketing.