Show us what you’re made of!

If you subscribe to more than one social channel the chances are you will see the same update from the same people on all their channels, this is laziness brought on by the rise of social management tools such as Hootsuite, Tweetdeck and Friends+Me. Now don’t get me...

Setting Goals and playing in a Band

As a drummer I have to set goals for myself to learn songs, become a better drummer through practice and encourage other drummers where I can. All these elements and more really do help me to get better and more focused. I do this in small increments: I listen to new...

Creating Value

A lot of online marketers think that creating value is just about putting out a few updates on social channels and writing the odd blog post every month. I have a wakeup call for you, it’s changed! I read a post on Google Plus by David Sutton that was very thought...

ENGAGEment Marketing

After watching a Relationship Marketing HOA yesterday, I watched the rerun with Wade Harman David Amerland Chef Dennis Littley and Mark Traphagen , it really got me thinking about online marketing and how we are and should be approaching it in this age of transparency...

How much Value are you Giving?

As some of you might know I am a drummer of sorts and I only bring it up in the business world when I think its relevant. The video below is of John Bonham, the Led Zeppelin drummer, and I use this example of his Moby Dick drum solo to pose a few questions and get you...
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