Posts Tagged "google"

Google Plus Walk Through

Posted by Keith on May 16, 2012 in Google+ | 0 comments

This video was originally posted by the Al Jazeera network and is worth a watch if you haven’t used Goole PLus yet

Blogging and why you should be doing it – Part Two

Posted by Keith on Jan 26, 2012 in Blogging, Social News | 2 comments

Some time ago I wrote a post blogging and why you and your business should try it so after what seems an age here is the second part.

Today everybody is a writer, photographer, filmmaker, musician.

Are you creating something? What are you waiting for?

Here’s a list of reasons why you should be blogging, not in any particular order:

• If this is your first attempt at blogging take a look at how the people you like to read go about it.
• Don’t copy their writing style just get some tips on what makes them successful
• Vary the length of your post, it helps more than you know
• Throw some facts and comparisons in there your readers will love that
• Write your post and then leave it for a while, have a cuppa, then go back to it and make any changes you feel are  necessary
• Give your title a lot of thought as that’s what will make visitors want to read it, make it catchy or interesting, both if you can
• Most blogs don’t get past three months before the writer gives up, don’t let that be you!
• If you can get your post in the press, someone I know has just started out with this and I know she will do a great job. This gives you lots of exposure
• Consistency is the key to anything you do
• Ask a ‘big hitter’ do contribute with a guest post, this will bring you lots of traffic
• Get your inspiration from as many places as you can as this keeps your posts varied and interesting to your readers
• Be humorous as nothing is worse than reading some ‘dry’ post, even if you subject is heavy or serious, humour is the key
• Ask questions on other platforms, this will give you lots of ideas for your posts
• Also don’t forget about video, this can be a great way to get your message over, but more on that soon
• Don’t forget to add social network buttons to your blog, this gives your readers no excuse not to share your content and don’t be afraid to ask them to share
• Look to the left of this post and you will see them, feel free to click a few
• If you have an email list make sure that it’s easy for visitors to sign up, look to the right the sign up box is at the top
• Give your readers choices and they will love you for it
• Convert readers into ‘your tribe’
• Don’t mess with your Tribe
• The most valuable tip I can give you is “quality not quantity”

Till the next time, have fun and remember do something special today

Social Media Talk

Posted by Keith on Jan 18, 2012 in Events, Social News | 6 comments

First off thanks to everyone who made it today I hope that you all had a great time and got a lot out of it?

As I said throughout the talk I would finish off the post with some of the key points we discussed.

So here we go, no particular order, just as I remember them:

• Remember if you don’t try social media you will never know if it will work for your business or not?
• If your behind the sofa or reading this through your fingers, don’t worry a black van won’t appear outside your house and drag you off for putting an update on Twitter
• Don’t be afraid of negative comments, use them to make you and your business better, more efficient and ultimately stronger. They are out there so you might as well respond if you can

Can Daily Newspapers Survive?

Posted by Keith on Sep 6, 2011 in Publishing | 0 comments

Can Daily Newspapers Survive?

I read an interesting article in the Huffington Post the other day about this very subject, you can read the article here, I must admit it’s something I have been thinking about for a while now.

I have to agree with some of the suggestions and thoughts in the article particularly that newspapers are slow to react to the so called ‘new ways’ of doing things and they seem to have this mistaken belief that people should pay for premium content, what is premium content? Sadly this won’t happen as there is just too much ‘free’ news out there and let’s be honest how much really ‘big breaking’ news happens in provincial areas like Cumbria or similar counties and states all over the world, not much I am guessing.

iTunes is the perfect model, visitors only buy the tracks they want, not the overpriced CD’s the music industry would have us buy. Also how many bands now use the internet to get their songs and brand out there? Lily Allen came to prominence this way as did countless others. this trend will only increase.

The ever changing face of Newspapers

Posted by Keith on Aug 14, 2011 in Publishing | 0 comments

In 2001 we decided to try and get the first video news clip on the web and what we did was set up a video camera, get someone from the office to read the news, edit the clip and then upload it to the web. You can imagine how that went, slowly. But the point was we were trying and as no one else was doing this we thought of ourselves as pioneers.