I was thinking this morning “What does ‘connectedness’ mean?” Here’s the Wikipedia version link
To me its means a lot of things, It can be:
How you connect with your clients and customers
How you connect with your staff
How you connect with your business or organisation partners
How you connect with your suppliers
How you connect with family members
The list is endless but if you are aware of this ‘connectedness’ then your journey and business will be a happy one.
When you are connected with ‘like minded’ people the possibilities are endless, you feel part of something really big and you also feel that things can get done. When you are not connected, or feel connected, that’s when isolation and feelings of loneliness start to manifest, we don’t want that!
The main reason I moved from spending a lot of my time on other social platforms to spending nearly all my time on Google Plus is this social ‘connectedness’ I found there. I find the conversations are so much better, for me anyway, people and organisations connect in a deeper and more meaningful way, information is shared without thought. Yes there are still the ‘noise makers’ out there and I fear that always will be the case on any platform, but the vast majority of the good people on Google Plus are there for a reason…to connect and share!
Martin Shervington wrote an excellent article on communities, circles and how to use them, link, this is the type of conversation and depth of knowledge you rarely get on the other platforms.
Now I am not saying don’t use the other platforms, that’s totally up to you, but think about who you want to connect with and why? Where they are likely to be? Find them and then map out your ‘engage’ strategy, yes you need one.
I found after a few short weeks the people I wanted to connect with were there and now I am part of some fantastic communities that help grow my knowledge in ways I never thought possible. I also share my knowledge and experience with anyone who wants it and that’s the great thing for me, nothing is expected of you, you givefreely.
This is the first in a series of ‘connectedness’ posts and I would love to know what you think so please leave a comment.
I had the pleasure of speaking with a great group of people this week in Ulverston, Cumbria, a beautiful little market town here’s a map to show you where it is and I was discussing with the guys about Google and how you can use it in your business to really connect with people and other businesses. I think most thought leaders are coming to the conclusion that Google Plus is now Google, everything is integrated into one fantastic platform for everyone to use and communicate through.
The discussion was really fast paced and vibrant and you can read the notes that the fantastic Kay Hebbourn took on the night here, a big thanks to Kay for inviting me. I always love talking to people about how they can ‘humanize’ their business and make it more approachable to the public and other businesses through Social Marketing because that’s the big stumbling block for most, what do I say and how do I say it?
I will be back to finish the talk with a proper presentation so if your in the are please come along
One of the things I find really great about Google is how it all connects together to make it really easy for a business to ‘claim their spot’ here are a few ways you can do this easily and quickly.
Create a Google profile so you can be found as a person, this really helps if your a consultant etc.
Create a page for your business this is great for a ‘bricks and mortar business.
Verify your business and Google will send you a notification through the post, in the form of a postcard, with a PIN number use this PIN to activate your Google Local status.
In your personal profile and business page use ‘keywords’ to boost your ‘Google Juice’, this will help with rankings in a massive way.
Make sure your phone number is consistent across all your profiles and if you have to answer it to Google make sure you use your business name of you will be ‘flagged’. This is something you don’t want!
Link your pages to your website and claim ‘authorship’.
Use the Yoast SEO plugin if you are using WordPress to build your website as this works really well.
Why should you do this? Well first of all its a great thing to be connected on Google but the other and most important thing is most of your competition isn’t here yet, there still playing around on Facebook and LinkedIn, but think of this, when some one searches for your business do they use LinkedIn or Facebook? NO! They use Google so it makes perfect sense for you and your business to be here ready and waiting!
This is just a brief ‘walk through’ to get you thinking about Google and how it connects you to the world like no other social platform out there and it also let’s Google know that your connected. So please explore this in greater detail and ‘claim’ your spot on Google properly, don’t leave anything to chance.
Today everybody is a writer, photographer, filmmaker, musician.
Are you creating something? What are you waiting for?
Here’s a list of reasons why you should be blogging, not in any particular order:
If this is your first attempt at blogging take a look at how the people you like to read go about it.
Don’t copy their writing style just get some tips on what makes them successful
Vary the length of your post, it helps more than you know
Throw some facts and comparisons in there your readers will love that
Write your post and then leave it for a while, have a cuppa, then go back to it and make any changes you feel are necessary
Give your title a lot of thought as that’s what will make visitors want to read it, make it catchy or interesting, both if you can
Most blogs don’t get past three months before the writer gives up, don’t let that be you!
If you can get your post in the press, someone I know has just started out with this and I know she will do a great job. This gives you lots of exposure
Consistency is the key to anything you do
Ask a ‘big hitter’ do contribute with a guest post, this will bring you lots of traffic
Get your inspiration from as many places as you can as this keeps your posts varied and interesting to your readers
Be humorous as nothing is worse than reading some ‘dry’ post, even if you subject is heavy or serious, humour is the key
Ask questions on other platforms, this will give you lots of ideas for your posts
Also don’t forget about video, this can be a great way to get your message over, but more on that soon
Don’t forget to add social network buttons to your blog, this gives your readers no excuse not to share your content and don’t be afraid to ask them to share
Look to the left of this post and you will see them, feel free to click a few
If you have an email list make sure that it’s easy for visitors to sign up, look to the right the sign up box is at the top
Give your readers choices and they will love you for it
Convert readers into ‘your tribe’
Don’t mess with your Tribe
The most valuable tip I can give you is “quality not quantity”
Now I think that’s enough to get you started but as always I would be really interested to know what you think and how you create your blog post and get them out to your tribe, so please feel free to leave me a comment
Till the next time, have fun and remember do something special today