Posts Tagged "facebook"

It’s not a numbers game!

Posted by Keith on Apr 7, 2012 in Social News, Tribes | 0 comments

I was looking through my Facebook timeline this morning when I came across an article by a guy telling people what not to do when approaching people to buy services or products.

The guy had some good points but where I take issue is the following:

If Katie had bothered to do some research here, she would have come across some interesting figures….

At the time of writing this article, she currently has 618 ‘likes’ for her company on Facebook.
I have 2,802.

She currently has 8 testimonials on LinkedIn.
I have 233.

She currently has 1,669 followers for her company on Twitter.
I have 19,603

Does anyone else see a problem with her trying to sell me Social Media services here?!!

Event – Social Media – how to market your business successfully

Posted by Keith on Mar 29, 2012 in Events | 0 comments

Monday 2 April 2012 at 7.30pm at The Market Hall Conference Centre, Wigton

Social Media – how to market your business successfully

I am delighted that Keith McMean is going to come and talk us through using social media successfully as part of our marketing campaigns – I know this is a subject that many of you wanted to know about! Keith will help social media newcomers, as well as giving some fabulous tips to the more experienced among us too!

Keith is an expert on website development and promotion and runs the Social Media Academy, which holds webinars, as well as face to face seminars, about social media (Facebook, Linked-In, Twitter, blogging, Google Plus, etc).

So we have a real expert on hand to answer your questions!

The event is open to any lady with a business or planning to have one can attend – £5 visitor fee (including tea and coffee) so ladies this is for you

So why does your business need Social Media?

Posted by Keith on Mar 20, 2012 in Facebook, Google+, LinkedIn, Social News, Tribes, Twitter, WordPress | 0 comments

I gave a talk on Friday 16^th march 2012 on this very subject and below is pretty much what I spoke about, give or take, so I hope you enjoy it and take something from it.

The talk started off with how social media can impact on your business and that if you aren’t using it in some way then you are really missing out. The way that businesses us social media can really determine how success can be measured. I always advocate the following if you are a new business:

Blogging and why you should be doing it – Part Two

Posted by Keith on Jan 26, 2012 in Blogging, Social News | 2 comments

Some time ago I wrote a post blogging and why you and your business should try it so after what seems an age here is the second part.

Today everybody is a writer, photographer, filmmaker, musician.

Are you creating something? What are you waiting for?

Here’s a list of reasons why you should be blogging, not in any particular order:

• If this is your first attempt at blogging take a look at how the people you like to read go about it.
• Don’t copy their writing style just get some tips on what makes them successful
• Vary the length of your post, it helps more than you know
• Throw some facts and comparisons in there your readers will love that
• Write your post and then leave it for a while, have a cuppa, then go back to it and make any changes you feel are  necessary
• Give your title a lot of thought as that’s what will make visitors want to read it, make it catchy or interesting, both if you can
• Most blogs don’t get past three months before the writer gives up, don’t let that be you!
• If you can get your post in the press, someone I know has just started out with this and I know she will do a great job. This gives you lots of exposure
• Consistency is the key to anything you do
• Ask a ‘big hitter’ do contribute with a guest post, this will bring you lots of traffic
• Get your inspiration from as many places as you can as this keeps your posts varied and interesting to your readers
• Be humorous as nothing is worse than reading some ‘dry’ post, even if you subject is heavy or serious, humour is the key
• Ask questions on other platforms, this will give you lots of ideas for your posts
• Also don’t forget about video, this can be a great way to get your message over, but more on that soon
• Don’t forget to add social network buttons to your blog, this gives your readers no excuse not to share your content and don’t be afraid to ask them to share
• Look to the left of this post and you will see them, feel free to click a few
• If you have an email list make sure that it’s easy for visitors to sign up, look to the right the sign up box is at the top
• Give your readers choices and they will love you for it
• Convert readers into ‘your tribe’
• Don’t mess with your Tribe
• The most valuable tip I can give you is “quality not quantity”

Till the next time, have fun and remember do something special today

Can Daily Newspapers Survive?

Posted by Keith on Sep 6, 2011 in Publishing | 0 comments

Can Daily Newspapers Survive?

I read an interesting article in the Huffington Post the other day about this very subject, you can read the article here, I must admit it’s something I have been thinking about for a while now.

I have to agree with some of the suggestions and thoughts in the article particularly that newspapers are slow to react to the so called ‘new ways’ of doing things and they seem to have this mistaken belief that people should pay for premium content, what is premium content? Sadly this won’t happen as there is just too much ‘free’ news out there and let’s be honest how much really ‘big breaking’ news happens in provincial areas like Cumbria or similar counties and states all over the world, not much I am guessing.

iTunes is the perfect model, visitors only buy the tracks they want, not the overpriced CD’s the music industry would have us buy. Also how many bands now use the internet to get their songs and brand out there? Lily Allen came to prominence this way as did countless others. this trend will only increase.