Are we still on track and getting it right?

Are we still on track and getting it right?

I wrote a post a while ago asking if Cumbrian businesses were getting it right when using social networking / marketing tools? So I thought “let’s open it out to the wider world”. Has this process help you win any new business or anything you could say that all your efforts are worth it?

From my own point of view I love these new tools and will continue to use them at every opportunity but here’s a short list what I found works for me and my company:

  • I only use the tools when I have the time or something worthwhile to say.
  • I don’t let it interfere with the day to day running of the business like I did in the early days.
  • I listen a lot more, that might be because of the above?
  • I am careful who I connect with, I want quality not quantity.
  • I nurture all connections not just a few who I think will bring in work.

A short list I know but when you really think about who you connect with regularly and why then it all becomes clear why you are using these tools in the first place.

I have been spending a bit of time on Facebook recently to find out more about how it can impact not only on the business but on me personally, the results were interesting, but that’s for another post!

Anyway let me know what you think and how being part of the ‘community’ has changed you and your business?

Are Cumbrian businesses doing it?

Are Cumbrian businesses doing it?

I was thinking the other day just how many Cumbrian businesses are using Twitter, LinkedIn and maybe to a lesser extent Facebook as part of their marketing strategy?

If you are a Cumbrian based business and use social marketing / networking daily or even weekly in your business how do you find, or more importantly, measure the following:

  • Are the people who follow or connected to you brand advocators for your business or do they just follow you for followings sake with no or little interaction at all?
  • Do you follow people / businesses just to get a larger following or do you have a plan in mind to expand or strengthen your business?
  • What do you think is the greatest benefit of social marketing?

Now I know this is a broad brush and the reason for these questions is I was in Manchester a few weeks ago and talking with two guys who have their fingers on the pulse of that areas business, they said a high percentage of businesses in the area use or plan to use in the very near future social marketing as part of their marketing mix.

That got me thinking, is that the same for our area, I hope it is but then again…who knows?

I would also like to find out from anyone else is this the case in your area?

photo credtit: KMiDigital

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