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Blogging and why you and your business should try it!

Blogging and why you and your business should try it!

Back in April I wrote post on attracting blog traffic this post deals with writing for your blog and how to improve it and your writing abilities.

1. Blog about something you love or at least feel passionate about?

The beauty of blogging is that you have the ability to talk about something you love.

ž  The beauty of blogging is that you have the ability to talk about something you love.

ž  If you put hard work and effort into it, chances are you will succeed. But, if don’t what’s the point?

ž  Are you blogging with hopes to make money?

ž  You can do that with a niche that has people who are interested in what you have to say.

ž  People will be able to tell if you’re really passionate about what you do.

ž  Give your blog your all can and be someone who is truly passionate about what they’re doing.

2. Know your audience?

·   A critical part that will determine your blogs success is how well you know your audience.

·   The better you know your audience, the higher the chances are you can cater to their needs and help solve their problems.

·   Another problem with not being aware of your audience is, how do you really know what they want and don’t want?

·   What about all the posts you’ve been writing, do you really know how many of them your readers find useful?

·   Are you wasting your time writing posts that aren’t benefiting your community?

3. Build a community?

·   Having a strong community can either make or break your blog.

·   If you’re serious about blogging, you should be serious about building a community.

·   A strong community is like having a family, your community will be there for you.

·   They will love you, support you, and spread the word about your blog.

4. Solve your reader’s problems?

·   When people arrive to your blog to read your posts, make sure they leave learning something new

·   Provide useful and interesting information and DO NOT take your visitors for granted or treat them with contempt. They are the ones that will make your business grow.

5. Instil the urge for community response?

·   What kind of vibe do your posts give off?

Remember if your readers get the feeling that you don’t care either way if they give a response or not they won’t

·   Having a comment section does not instil an urge for community response, your posts are what instil the urge.

·   Try ending your posts off with a “What do you think” question at the end.

·   Ask your readers what do they think about the topic or what would they add to it. Give them a reason to comment, and show them that you want to hear their input.

·   When your readers leave a comment, respond to it. Spark a discussion and share your input on top of theirs and soon you will have other responding to your posts

6. Are you a “thinker” and “planner” or a “doer”?

·   You will always hear someone say “I have a million dollar idea”, but you never see it happen because they don’t take action.

·   Maybe you “plan” for the big day, but are you actually taking the steps to make that happen?

·   A quote I think sums this up is “It’s not what you know, it’s what you do with what you know.” Because thinking about something isn’t going to make it happen.

·   Find your idea, write it down and actually do it. If you struggle, don’t give up, learn from your mistakes and try again.

7. Are you delivering on each of your posts?

If you are not serious then what’s the point?

·   Being a consistent blogger doesn’t mean anything if you’re not striving to deliver the best on every post you write?

·   If you hit the stage where you’re facing burnout to the point where you are struggling to find a good post to write about, take a break and ask for guest post submissions.

·   The quality of your posts define the quality of your blog, and most importantly defines the quality of you as a blogger.

·   So make sure you over delivering, or don’t deliver at all.

Let’s face it, thousands of bloggers fail, but there are those that have succeeded.

So ask yourself these questions, and be truthful about your answers.

Are we still on track and getting it right?

Are we still on track and getting it right?

I wrote a post a while ago asking if Cumbrian businesses were getting it right when using social networking / marketing tools? So I thought “let’s open it out to the wider world”. Has this process help you win any new business or anything you could say that all your efforts are worth it?

From my own point of view I love these new tools and will continue to use them at every opportunity but here’s a short list what I found works for me and my company:

  • I only use the tools when I have the time or something worthwhile to say.
  • I don’t let it interfere with the day to day running of the business like I did in the early days.
  • I listen a lot more, that might be because of the above?
  • I am careful who I connect with, I want quality not quantity.
  • I nurture all connections not just a few who I think will bring in work.

A short list I know but when you really think about who you connect with regularly and why then it all becomes clear why you are using these tools in the first place.

I have been spending a bit of time on Facebook recently to find out more about how it can impact not only on the business but on me personally, the results were interesting, but that’s for another post!

Anyway let me know what you think and how being part of the ‘community’ has changed you and your business?