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What’s in a name?

What’s in a name?

It’s been a little while since my last post but things have been busy.

My good friend Mike Stuart @Lucifermyk and @j8myk named Workington’s newest Café Lounge establishment Lucifer’s, which seemed to anger some folk, not least our friend’s across the pond.

So how do you choose a name, and the right one, for your business and not cause a stir, or maybe you want to it’s up to you? It can be difficult and in Mike’s case the name really suits the café but one thing we both know it’s put the café on the map and Mike being a marketing specialist, he is a partner in Black Phase, I have a sneaking feeling he knew this might happen.

But what do you do when people offer to either save you or something a little more sinister, do you change your name or carry on regardless, my advice is to carry on and the reason for that is, like Mike, if the name suits what you do and projects the correct image for you business why should you change it.

Here are a few tips when choosing a name:

  • You may be tempted to get really creative with this, which is all very well, but it’s important to keep to your main objective.
  • What do you want to say about your business? It may be good to go for something witty, with an amusing angle, though probably not if you’re starting a serious business service.
  • Don’t choose a business name based on a current fad or trend because in 10 years no one will get or remember it.
  • Choose a business name that is memorable so that current and prospective clients and customers can remember your name to refer their friends to you.
  • Make sure that the name is easy to spell in case they have to look up your number in the phone book.
  • Don’t go geographical when naming your business. If you live in Whitehaven, you may want to avoid names like Whitehaven Electrical Appliances. You don’t want people to think that you only service Whitehaven.

Anyway that’s enough from me, let me know how you arrived at your business name?

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