Monday 2 April 2012 at 7.30pm at The Market Hall Conference Centre, Wigton
Social Media – how to market your business successfully
I am delighted that Keith McMean is going to come and talk us through using social media successfully as part of our marketing campaigns – I know this is a subject that many of you wanted to know about! Keith will help social media newcomers, as well as giving some fabulous tips to the more experienced among us too!
Keith is an expert on website development and promotion and runs the Social Media Academy, which holds webinars, as well as face to face seminars, about social media (Facebook, Linked-In, Twitter, blogging, Google Plus, etc).
So we have a real expert on hand to answer your questions!
The event is open to any lady with a business or planning to have one can attend – £5 visitor fee (including tea and coffee) so ladies this is for you (more…)
Today everybody is a writer, photographer, filmmaker, musician.
Are you creating something? What are you waiting for?
Here’s a list of reasons why you should be blogging, not in any particular order:
If this is your first attempt at blogging take a look at how the people you like to read go about it.
Don’t copy their writing style just get some tips on what makes them successful
Vary the length of your post, it helps more than you know
Throw some facts and comparisons in there your readers will love that
Write your post and then leave it for a while, have a cuppa, then go back to it and make any changes you feel are necessary
Give your title a lot of thought as that’s what will make visitors want to read it, make it catchy or interesting, both if you can
Most blogs don’t get past three months before the writer gives up, don’t let that be you!
If you can get your post in the press, someone I know has just started out with this and I know she will do a great job. This gives you lots of exposure
Consistency is the key to anything you do
Ask a ‘big hitter’ do contribute with a guest post, this will bring you lots of traffic
Get your inspiration from as many places as you can as this keeps your posts varied and interesting to your readers
Be humorous as nothing is worse than reading some ‘dry’ post, even if you subject is heavy or serious, humour is the key
Ask questions on other platforms, this will give you lots of ideas for your posts
Also don’t forget about video, this can be a great way to get your message over, but more on that soon
Don’t forget to add social network buttons to your blog, this gives your readers no excuse not to share your content and don’t be afraid to ask them to share
Look to the left of this post and you will see them, feel free to click a few
If you have an email list make sure that it’s easy for visitors to sign up, look to the right the sign up box is at the top
Give your readers choices and they will love you for it
Convert readers into ‘your tribe’
Don’t mess with your Tribe
The most valuable tip I can give you is “quality not quantity”
Now I think that’s enough to get you started but as always I would be really interested to know what you think and how you create your blog post and get them out to your tribe, so please feel free to leave me a comment
Till the next time, have fun and remember do something special today
I read a rather interesting article on the changing face of newspapers and their uses over the last decade, this got me thinking and being involved in newspapers and specifically the introduction of, what we termed then as New Media, the article brought back a lot of memories of what we tried to accomplish back then and how it’s changed.
In 2001 we decided to try and get the first video news clip on the web and what we did was set up a video camera, get someone from the office to read the news, edit the clip and then upload it to the web. You can imagine how that went, slowly. But the point was we were trying and as no one else was doing this we thought of ourselves as pioneers. (more…)
So you have Twitter, Facebook and LinkedIn accounts and you add to and update them every day but from there what else do you do?
Well you should have a blog attached to your website, or like me maybe think about the blog being the main focus of your website, but why should you give your site over to a blog and what are the benefits of doing it.
This is my list, its by no means exhaustive:
It can be a major source of information for your visitors, clients and potential clients about your business
You can also keep them informed of what is happening in the company such as latest news on services and products etc.
Once you start to blog regularly visitors will come back to find out what you have to say
You should blog at least once a week to keep up visitor loyalty
Find a niche area to blog about then you are more likely to attract visitors, better that than try to break into a crowded market
Always end with a question that contributors can reply to
Ask someone in your niche area to be a ‘guest blogger’ as this will also attract new visitors
When you Tweet, update Facebook etc always try to get the person reading your update back to your site as there is more chance of getting them hooked on a product or service
Keep your writing in a conversational style and remember you are talking to your audience and not at them.
I hope this has made you think about blogging as this is a great way to get started and will help in truly engaging your visitors.
If you do decide to blog then point to them as I would love to take a look.