I am asked numerous times “how often should I write an article or a blog post and what should I write about?” well if you’re like me you will rarely be stuck for something to write about but because I am on the lookout for things every minute of the day.
So where does my inspiration come from?
Here’s a not very extensive list, I love lists:
Other blog posts – now this might be a phrase or a link or maybe a word that will just spark something in me. If it does than I write it down
The world in general – I have a wide scope of information flowing in from the internet, books, contact with people, yes real people and a host of other ‘channels’ sometimes I do find it overwhelming so I cut back on some of them but on the whole I am always on the lookout for something to write about.
Before I even start it to type the idea has to be – relevant, good quality and easily digestible. There is nothing worse than reading something that is just too long or off the mark. Like most people I do tend to read post and articles on the move so it’s either my Nexus 5 or 7 that get the most use. Write posts for mobile and you won’t go wrong. Even if you have to split them and make a series out of them, better that than they ramble on.
It’s a short list I know but I only want to get you thinking about it at this stage. If you need inspiration on how to write blogs for mobiles then Seth Godin’s blog is worth checking out http://sethgodin.typepad.com/
Seth is the master of the relevant, short and succinct.
We all still have a lot to learn when it comes to writing and posting an article or post but when it comes to frequency I would say write often but only post when you have something of real quality and value to your readers. How do you know if its quality and valuable? How many comments and views you get is a great indicator but I still trust my intuition on whats good and whats bad.
Keep at it and don’t give up but most of all do what is comfortable to you and your readers.
Today everybody is a writer, photographer, filmmaker, musician.
Are you creating something? What are you waiting for?
Here’s a list of reasons why you should be blogging, not in any particular order:
If this is your first attempt at blogging take a look at how the people you like to read go about it.
Don’t copy their writing style just get some tips on what makes them successful
Vary the length of your post, it helps more than you know
Throw some facts and comparisons in there your readers will love that
Write your post and then leave it for a while, have a cuppa, then go back to it and make any changes you feel are necessary
Give your title a lot of thought as that’s what will make visitors want to read it, make it catchy or interesting, both if you can
Most blogs don’t get past three months before the writer gives up, don’t let that be you!
If you can get your post in the press, someone I know has just started out with this and I know she will do a great job. This gives you lots of exposure
Consistency is the key to anything you do
Ask a ‘big hitter’ do contribute with a guest post, this will bring you lots of traffic
Get your inspiration from as many places as you can as this keeps your posts varied and interesting to your readers
Be humorous as nothing is worse than reading some ‘dry’ post, even if you subject is heavy or serious, humour is the key
Ask questions on other platforms, this will give you lots of ideas for your posts
Also don’t forget about video, this can be a great way to get your message over, but more on that soon 😉
Don’t forget to add social network buttons to your blog, this gives your readers no excuse not to share your content and don’t be afraid to ask them to share
Look to the left of this post and you will see them, feel free to click a few
If you have an email list make sure that it’s easy for visitors to sign up, look to the right the sign up box is at the top
Give your readers choices and they will love you for it
Convert readers into ‘your tribe’
Don’t mess with your Tribe
The most valuable tip I can give you is “quality not quantity”
Now I think that’s enough to get you started but as always I would be really interested to know what you think and how you create your blog post and get them out to your tribe, so please feel free to leave me a comment
Till the next time, have fun and remember do something special today 😉
Marketing, as we know it, has been around for a long time. It first started with word of mouth marketing and this was passed mainly among family and friends. This still happens today but has expanded through networking events and seminars etc
So how do you build a ‘buzz’ around your company and have others rush to talk about you and your company? Well this isn’t something that happens overnight, in fact it can and take quite a while depending on your strategy and your ability to get people involved at ALL levels.
The time for greater understanding and leadership is upon us, this doesn’t really matter if you’re a ‘one man band’ or a multinational company the time has come to think holistically on how you introduce your company and your people in to the mix? This calls for new processes, systems as well as perspective and direction that you must give them. This won’t be easy and it will probably be a lengthy process but you can make it fun as well as profitable. (more…)
Why wouldn’t you blog, well first of all it’s free and it’s one of the quickest ways to promote you and your business.
What should I say? Well it’s a great way to let visitors know what you are doing and thinking, you need to think of it as is a diary that you keep online, its just everyone can see it so be careful what you say and who you say it about.
As a creative company I find it a great way to keep clients and potential clients up to speed on what’s happening, not only in the studio, but in the creative world in general.