Looking over the big three, Facebook, Twitter and LinkedIn it’s really surprising just how many adverts, and I don’t mean paid for advertising, are starting to creep in.

Do you want to buy this and have you heard of that it’s not worrying at the moment but I have to say it’s not the direction I thought it would take. Now don’t get me wrong I have a business, as do most of my friends on the big three, but I always advocate that you restrict the “we sell the best widgets” approach to a minimum and the reason for this is that most people don’t want the ‘hard sell’ or do they maybe that’s the way all this will go and become one big advertising space?

I worked in the newspaper industry for a number of years and advertising was, quite rightly, at the top of the agenda at nearly every senior managers meeting as that brought in the pennies but are they getting it right now as the world changes? I can understand small business using social media to promote their business as its fast and cheap and they, for this reason, can be forgiven in the current climate.

Looking at websites as they currently stand I read a quite interesting piece over the weekend, [ link to site ] and where it was more biased towards website design and its future it got me thinking about how we use content and how it will change in the future.

Now following on from the article I think there is a place, and always will be, for good layout and design but I do understand what the writer means as mobiles become mini computers they are full of different themes for the content to ‘sit in’, now that’s not such a bad thing and it has been used in web design for years but there will always be room for good website design whether its a theme or not I think the word of the future will be flexibility.

So where does this leave not just the newspaper industry but the future of advertising as a whole? Well in my opinion I think it’s a great time to be in advertising as new opportunities are everywhere. The aggregators of ‘content’ will be the major suppliers in the future and around this advertising will be wrapped. At the moment Facebook, Twitter and Google are the main global suppliers and it’s hard to see that changing anytime soon but what about specialised local ‘content’ that will always be required as people move around more now than they ever did and with them goes either a laptop, netbook or more often than not a smart phone and on them we can get just about all the information we could ever need so its up to the content aggregators to have everything in place to provide the content but it has to be provided in a pleasing and thoughtful way or it won’t work.

Let me know how you receive and consume your content and what you think the future is and how that will affect your ‘content’?

This is a rather large subject and I have lots to talk about so for now this is…’end of part one’

photo credit: Alejandrooo

I offer advice to board members, executives, SME’s and small businesses on social media strategies to help them use it as a channel to gain greater access to their customers, staff and suppliers.
I help to demystify everything ‘social’.

Twitter LinkedIn Google+ 

Follow on Feedly

Pin It on Pinterest

Share This