Website Owners! ...
Do You Know Exactly What Is Holding Your Website Back From Generating More Sales and Marketing Results. Discover Why…
You might be cynical and sceptical. You might feel like you've been ripped off. You might have just about had enough of your website...
But that doesn't change the fact that you are losing money every day with a website that is failing to deliver results for your business.
Keep reading to learn how you can discover exactly what is holding your website back and what can be immediately done to fix it?
The simple truth about websites is this ... many websites are a complete waste of time and money because they don’t deliver results.
So ... if you have a website like that, does it mean that you should just give up? Does it mean that you are going to be forever condemned to the confines of website mediocrity?
Absolutely not!
Websites are not magic. They are NOT incredibly complex tools that require years of experience and 3 degrees in ‘rocket science’ to be successful.
In fact ... there are only two things that cause a website to fail.
Why Websites Fail!
If your website isn't working then I absolutely 100% guarantee you that it will be because of one (or both) of these two things.
- Not enough people are visiting your website.
- Not enough people are being persuaded by your website to take action!
Makes sense right?
Promotion and Persuasion
If your website 'promotion' is poor, then very few people will visit your website. If your website is not 'persuasive' then very few people will be persuaded to take action.
Generating Improved Website Results
So ... if you want a successful websitethere are a fews things to remember.
You need to get plenty of people to visit your website and then you need to persuade a reasonable percentage of those people to make an enquiry or buy something from you.
But as you are probably already thinking ... that is all very well and good ... but ... HOW?!!
How do you successfully promote your website? And ... how do you persuade lots of people to take action on your website?
The 'how' is always one of the hardest parts.
Unfortunately, there is no 'one size fits all' when it comes to website 'Promotion' and 'Persuasion'. Every single website is different - just as every business is different.
We have worked with business owners helping them to make their website's successful and the answer is different just about every single time - but there are some trends.
Here is a list of some of the common strategies that we have seen significantly improve a websites results in each of these areas.
Promotion
- Online Directories - listing your website in online directories such as www.yell.com
- Email Marketing - building a database of customers who have given you permission to send them email promotions and newsletters.
- Search Engines - creating your website in such as way so as to get a high ranking in the search engines.
- Search Engine Advertising - placing text advertisements within the different search engines.
- Stationery Promotion - promoting your website on your business cards, brochures, letterheads and other stationery used within your businesses.
- Website Advertising - placing banner or text advertisements promoting your websites on other related websites.
- Affiliate Marketing - promoting your website through referral partners.
Persuasion
- Fast-Loading Website - your website must load in under eight seconds on a standard modem, otherwise you are losing business!
- Website Layout - your website must follow accepted layout standards for websites. Getting too far 'outside the box' with your website layoutcan be a recipe for disappointment!
- Professional Design - your website must be designed by a professional! If it doesn't look professional - results will suffer!
- Clear Sales Pathway - every website needs to have at least one clear and well understood goal! Everything about the website should then drive the website visitor along a well thought out conversion pathway towards that desired goal.
- Trust & Credibility - right up front you need to establish your trust and credibility. This can be done through a number of means - great testimonials & references, a strong guarantee or even the simplest of things like a clear privacy policy or terms of trade.
At the end of the day…
The most effective way to increase the number of people visiting your website and the rate at which you are persuading people to take action will depend on many different factors ... your industry ... your competition ... your product(s) or service(s) ... what makes your organisation special ... and so on.
This complex mix can be significantly simplified with the guidance of someone who knows exactly what they are doing. Someone who has helped many business owners change their website from a huge waste of time and money to the most powerful sales and marketing tool employed within their business!
The KMi Website Tune Up
A KMi Website Tune Up will tell you exactly what is holding your website back from generating serious results. It will tell you exactly why your website is failing to perform. And ... it will identify exactly what needs to be done to drag your website 'kicking and screaming' into the realm of acceptable performance!
Here's how it works...
We will come and meet with you... we have the experience and have helped many different business owners significantly improve their websites. We will carefully analyse your website and work out exactly what needs to be done to your website to substantially improve its lacklustre performance.
To be a bit more specific ... prior to coming to meet with you we will do the following things.
- Technical Testing - we will conduct a number of technical tests on your website to test whether there is anything that is holding your website back from a technical perspective. Are there technical faults in your website that are substantially impairing its performance?
- Content Analysis - we will go through the content on your website and analysis its persuasiveness. Is your content successfully persuading your visitors to take action? And if it is not - where are the 'points of failure'
They will then meet with you (either in person or via a teleconference depending on your location and preference) and complete the following.
- Strategy Review - We will spend some time discussing your website's overall strategy and reviewing it against strategies that we know are consistently generating amazing results online. They will discuss ways that your website strategy could be significantly improved.
- Promotions Checklist - We will discuss the effectiveness of your current promotional methods and uncover possible new areas of promotion that may currently be untapped.
After the meeting is complete, we will then write up our findings into an electronic report. The findings of the tune up will emailed through to you along with the most important part of all...
The Action Plan
Every KMi Website Tune Up comes with a full 'Action Plan'. This is the most powerful part of the entire website tune up.
The action plan summarises the findings of the website tune up. But more importantly - it outlines exactly what you should work on first! It outlines exactly what you should focus your attention on immediately!
The older I get the more I realise how precious time is. It is one of the only resources that can't be recovered or renewed. The fact is - just about every single one of us lacks time.
The Action Plan helps ensure that you maximise the effectiveness of your time.
The Benefits of a KMi Website Tune Up
You might be sceptical and cynical about the benefits of a website tune up. You might even feel that we are hyping it up claiming that it you will suddenly find yourself in an online nirvana or sales paradise!
Please ... do not misunderstand me. A website tune up will not solve all your website problems. It will identify the problems and explain exactly what needs to be done to get your website generating staggering results online. Nothing more and nothing less.
It is still up to you to take action. You will still need to take action and fix the problems that have been revealed in the website tune up. You will need to follow the action plan and fix the problems identified! But ... if you would like us to ... we are happy to introduce you to ways that we can assist you with fixing those problems.
I can tell you stories about businesses that have made massive improvements to their website results. Businesses that have turned their website into the most powerful sales and marketing tool ever employed within their business based on the information contained the website tune up. But ... I know of not ONE single success story that was achieved by getting a website tune up and not taking action.
Who Benefits the Most?
So - who have we seen benefit the most from a website tune up?
- We have seen businesses that didn't think their website could be a significant sales and marketing tool for their business, completely reverse their website fortunes.
- We have seen businesses that did not think their products or services could sell online change their minds and thank us that they did.
- We have seen businesses who were about to give up on having a website thank us that we convinced them not to.
- We have seen businesses who were convinced that people didn't look for their types of products and services online change their minds and thank us that we convinced them otherwise.
- And ... we have seen businesses that were pretty happy with their results but wondered whether they could go a step further ... thank us for showing them the way.
If you are a business, a not for profit organisation or a charity and you are unhappy with the results that your website is achieving or want to simply increase your website results then ... without a doubt ... you can benefit from a tune up.
Why KMi?
KMi is a website design and e-business consultancy that helps businesses generate results online. We have worked with business owners helping them significantly improve their online results.
The simple facts are, just about all website companies are focused on this one thing ... building a pretty website that has lots of 'bells and whistles'. Makes sense doesn't it?
Problem is - a pretty website with 'bells and whistles' doesn't necessarily deliver pounds into your bank account! You need a website that delivers measurable results! A website that delivers sales or enquiries!
Our customers have told us repeatedly that the result is what matters the most to them. KMi has an unrelenting focus on helping businesses achieve results. We know what we are talking about as evidenced by our clients and customer testimonials.
We do build websites that contain 'bells and whistles' but we do it in such a manner that the site and your business do not suffer by implementing what we preach.
Our own website generates nearly a third of our turnover (while another 50% is generated by word of mouth!)!
When ordering a website tune up, people sometimes think that they will be working with a technical expert - someone who designs and builds websites. However, as you have found out ... 'Promotion' and 'Persuasion' is what truly drives website performance!
KMi understand the principles of 'promotion' and 'persuasion' and we understand how to apply these principles successfully in the online world to a website. When dealing with KMi you are dealing with someone who understands business and understands how to generate serious results online for a business. Lets put it in to perspective if you have read this far then we are doing out job!!
How to Order Right Now
So, how much does a KMi Website Tune Up cost?
You can order a KMi Website Tune Upright now absolutely FREE! That’s right, for a limited time you can order a KMi Website Tune Up and pay nothing whatsoever. Why, have we gone mad you might ask?
The reason is quite simple. Generally we value our tune up’s at £150. However, we are currently restructuring our prices for our website tune up service and due to this and a number of other factors we have decided to offer the website tune up as a complimentary service.
But there are no guarantees that this offer will last. So don't delay - to order now select one of the options below.
- Call us on 01946 64300 Please note: Our operating hours are 9am - 5pm GMT. Outside of business hours please leave a detailed message and we will get back to you as soon as we are able.)
After we receive your order, we will call you to co-ordinate our diaries and organise a convenient time that we can meet with you in person or via a teleconference.
A Final Thought
Your website truly does have the potential of being one of the most powerful sales and marketing tools employed within your business.
Think about this ... If you don't order a website tune up - how will you ever truly take advantage of the power of the internet? How will you keep up with a world that is moving online at an ever-increasing rate?
More of the same means exactly that ... or to put it another way.
"The definition of madness is continuing to do the same thing while expecting a different result." (I believe this quote originally comes from Alcoholics Anonymous.)
If you want to see serious results from your website then you need to be prepared to take the necessary actions. As you can see, we have helped many 'real businesses' just like yours completely overhaul their websites and generate staggering results online.