Search Engine Submission & Monitoring
If you have purchased a KMi website, you know that we submit it to the Search Engines on your behalf.
However, for your information, this is the process that is followed...and I strongly advise that if search engine traffice is important to you then follow the steps carefully.
Once your target web pages are optimised and your links are in place, it’s time to submit your website to the search engines. Search engine submission can be a complicated process and there are many different options that you need to be aware of. So how do you submit your website to the search engines?
Matrix Stats
Graphical visitor statistics can show visitor trends such as location and page popularity of visitors to your website.
- This includes a full and comprehensive report and online console to monitor visitor trends.
- This package gives you full end to end reports on visitor activity to allow you to see how the website is performing
- Through the information you can decide which content to change and when
Traffic Driver
The following packages are available:
Basic - Automatic submission of your website to over 100 search engines every month.
- automatic monthly submission - submits your site to over 100 top search engines every month
- monthly submission reports - after every monthly submission, you will be provided with a report of the engines and directories to which the site was submitted
- web control panel - you can monitor and control the submission process online
- meta tags generator - automatic generation of optimised meta tags which describe your website to search engines
The Basic TrafficDriver Package and Matrix Stats are included in all out Solutions For Business (SFB) systems
High - Guaranteed Google listing, meta tag generator and submission to over 400 engines.
- guaranteed Google listing - TrafficDriver employs unique technology to guarantee your website will be listed in Google within eight weeks*
- guaranteed inclusion for 12 months - your website listed for a year, guaranteed
- automatic monthly submission - submits your website to over 400 top worldwide search engines every month
- monthly submission reports - after every monthly submission, you will be provided with a report of the engines and directories to which the site was submitted
- web control panel - you can monitor and control the submission process online
- meta tags generator - automatic generation of optimised meta tags which describe your website to search engines
- rank performance report - detailed report on the ranking of your website in over 100 engines, detailing:
- highest rank - the highest ranking your website achieves in each search engine
- first page - the highest page your website appears
- URL count - how often your website is listed in each search engine
- link popularity - how often your website is linked to, by other sites
- keyword research – you choose the keywords and the report advises on how often people search for those terms
- guaranteed Google listing - TrafficDriver employs unique technology to guarantee your website will be listed in Google within eight weeks*
- guaranteed inclusion for 12 months - your website listed for a year, guaranteed
- automatic monthly submission - submits your website to over 400 top worldwide search engines every month
- monthly submission reports - after every monthly submission, you will be provided with a report of the engines and directories to which the site was submitted
- web control panel – you can monitor and control the submission process online
- meta tags generator - automatic generation of optimised meta tags which describe your website to search engines
There are several different ways to submit your website to the search engines. Each method is covered in detail below:
Manual Submission
Manual submission is where you manually submit your website to each of the search engines, providing each search engine with the specific information they require. If search engines are a key part of your website promotion strategy then we believe it is absolutely vital that you spend time submitting your website to the search engines manually. This also allows you to get to know your website and what works best for your business.
Free Submission
A number of search engines still provide a free submission service. This method has no guarantees and it usually takes a number of weeks (up to eight) before your website is indexed. The key search engines that offer free submission are below:
- Google (www.google.com/addurl.html)
- Yahoo (http://submit.search.yahoo.com/free/request)
Pay-Per-Inclusion
Pay-per-inclusion means that you pay to have your website included in a search engine. By paying for inclusion you ensure that you are included in a search engine as a matter of priority. Pay per inclusion programs give you no guarantee about where your website will rank on search pages. So for certain keywords or phrases, you still need to properly optimize your pages. All that pay-per-inclusion programs guarantee is that your website will be included in their search engine’s index.
Search engine optimisation becomes even more important when using pay-per-inclusion, obviously because you are paying for your website to be listed. If you need your website to be included within a search engine quickly then you need to consider pay-per-inclusion.
The key pay-per-inclusion search engine, if this route is taken, is MSN. MSN has only very recently moved to a pay-per-inclusion model. To submit your website, go to www.submit-it.com. Prices are very reasonable. PositionTech (http://www.positiontech.com) also has pay-per-inclusion options for the Yahoo network of search engines.
Monitoring
Now that you have submitted your website to the search engines you will need to wait for the search engines to index your website. This usually takes between two weeks and two months (unless you have paid for inclusion). Once you have been listed it’s time to monitor your listings. There are a number of ways you can do this.
Simple Monitoring
The simplest method of monitoring is to go to each of the search engines that you are targeting and type in your keywords or phrases. Take note of where your website appears in the list. Look at who appears above you and then research what they are doing to make their website rank higher than yours.
Web-based Tools
Market Leap (www.marketleap.com/verify/default.htm) provides a number of free web-based keyword analysis tools. These tools will allow you to check the rankings of each of your keywords and phrases.
Software Packages
Web Position Gold (www.webposition.com) is the no1 solution for SEO. It provides a whole range of tools for all aspects of SEO. Included as part of the Web Position Gold package is the ability to monitor your rankings on target keywords and phrases. If you are serious about your SEO, and the DIY route is for you, then you should consider purchasing Web Position Gold. The standard edition costs US$149.
Please contact us to arrange a more detailed discussion on what we can offer your business with SEO.