Website Brief
Imagine For A Moment!
It Is One Year From Today And You Have Just Generated A Significant Amount Of New Business And Revenue Using Your Website.
Your Website Is Generating Amazing Amounts of New Business Week After Week ... Month After Month ... Year After Year. And You Are Doing This All For A Fraction of The Cost of the More Traditional Methods Of Sales & Marketing.
Sounds Too Good To Be True Doesn’t It!!?
Keep Reading To Learn How This Could Be YOUR Reality Today!
I am sure I don't need to convince you... the truth is this. The internet is changing the way the world operates! Never before has a business been able to reach such a vast amount of potential customers at such a small cost!
You've probably heard stories of businesses that have set up a website and are generating bucket loads of new business through their website.
You've probably also heard lots of stories from business owners that say the web is a complete waste of time.
It is no secret that the online world is littered with both amazing successes and stunning failures. But - why is this? What makes some websites succeed while others fail?
Applied Knowledge is Power!
At KMi we have worked with business owners... creating high performance websites, fixing websites that don’t work and just about everything in between. And here is what we have found...
The number one difference between websites that achieve rampant growth and the 'good-for-nothings' is this.
The knowledge of the business owner/manager!
That's right just about every single 'good-for-nothing' website has an owner that doesn't have the slightest clue as to what makes a website successful and what doesn't.
But who can blame them? None of us learnt how to make a website successful when we were at school. The internet is a new thing after all!
I will let you in on some of the most powerful website knowledge that you can possibly have. Our experience has shown us repeatedly that many website owners do not even understand the following fundamentals regarding websites.
The Fundamentals of a Website
There are two 'easy-to-understand' things that determine whether a website succeeds or fails. They are...
- Visitors - the number of visitors that visit your website.
- Conversion Rate - the percentage of visitors that buy something from you or make an enquiry.
If you know of someone (maybe even you!) that has a website that is quite simply a complete waste of time then I 100% guarantee you that the website will be failing because of one (or both) of these areas!
If you or someone you know is currently depressed by a website that is a complete waste of time then you (or they) urgently need a KMi Website Tune Up. KMi Website Tune Up will identify exactly what is holding the website back and provide a systematic approach to fixing the website in the quickest time possible. Click here now to find out more about a KMi Website Tune Up.
Quite simply, the success of any website is determined by how many visitors the website receives and by what percentage of those visitors purchase or enquire about the company's products or services.
The Two Fundamentals Of Incredible Website Success
If you really want a website that generates amazing results - then you need to understand not only the importance of 'visitors' and 'conversion rate' but also how to improve these two areas.
This brings us to the two 'P's of website success.
The amount of people visiting your website is directly determined by your website 'Promotion'.
The percentage of visitors that are taking action on your website is directly determined by your 'Persuasion' or by how persuasive your website is.
If your website 'promotion' is poor, then very few people will visit your website. If your website is not 'persuasive' then very few people will be persuaded to take action.
Driving Website Results!
So... if you want a successful website then remember this.
You need to get plenty of people to visit your website and then you need to persuade a reasonable percentage of those people to take action
But, as you are probably already thinking...
“That is all very well and good... but ... HOW!!?”
“How do you successfully promote your website? And ... how do you persuade lots of people to take action on your website?”
Here is a list of some of the common ways that you might 'promote' your website and 'persuade' your visitors to take action.
Promotion
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Persuasion
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The bottom line is this...
The most effective ways to increase the number of people visiting your website and the rate at which you are persuading people to take action will depend on many different factors ... your industry... your competition... your product(s) or service(s)... what makes your organisation special... and so on.
The KMi Website Brief
The KMi Website Brief is designed for business owners, charities and not for profit organisations who are looking at establishing a new website. It will take you step-by-step through the things you need to know, understand and do in order to establish a highly successful website online.
Here how the Website Brief works...
We will contact you to arrange a time to meet (either in person or via a teleconference depending on your location and preference) to get to know your businesses and your overall goals for your proposed website.
When we meet with you, we will carefully work with you through each of the following essential areas.
- Strategy Review - we will review your proposed website strategy against strategies that we know are generating results online. We will give you honest feedback on the strength of your strategy and any ways that we feel it could be improved.
- Online Promotion - we will discuss in detail each of things that we feel will help your business. This will also help ensure that you take advantage of the different methods of promotion that are available to you online.
- Online Persuasion - we will carefully outline some of the things that you need to have in place to successfully persuade your website visitors to take action.
- Online Measurement - we will provide you an overview of the key aspects of your website that you will need to measure on an ongoing basis in order to continually monitor and improve your online results.
The website brief will be provided to you as a written report along with the most important part of all...
A 'Prioritised' Checklist
In an age where time is money and time is always the one thing we all lack, the checklist provides a step-by-step list of things that you need to do 'going-forward' to establish a extremely successful website. It outlines exactly, in order of priority, what you need to do in order to establish a 'top-notch', 'result generating' success of a website!
The checklist will help you avoid false-starts, frustration and will help you to execute that which needs to happen and fast.
The Benefits of a KMi Website Brief
You might be sceptical and cynical about the benefits of a website brief. You might even feel that I have hyped it up claiming that it will guarantee you success.
Please... do not misunderstand me. A website brief does not guarantee your success. I don't know you, your products, your business and your background and skill level. And most importantly of all I don't know how motivated you are! So there is no way that I can guarantee your success.
The website brief will simply outline exactly what needs to be done in order for you to establish a website that generates amazing results. Nothing more and nothing less.
It is still up to you to take action. You will still need to take action and put in place the key things outlined in the brief. You will need to work your way through the checklist and establish the different necessary components! We can help you do this and we are happy to introduce you to further ways that we may be able to be of assistance.
I can tell you stories about businesses that have established amazing websites. Businesses who have turned their website into the most powerful sales and marketing tool ever employed within their business based on the information contained in the website brief. But I know of not ONE single success story that was achieved by getting a website brief and not taking the actions it recommended.
Our Clients Can't Be Wrong!
KMi is a website design and e-business consultancy that helps businesses generate amazing results online. We have worked with business owners helping them significantly improve their online results.
The simple facts are this, just about all website companies are focused on this one thing...building a pretty website that has lots of 'bells and whistles'. Makes sense doesn't it?
Problem is a pretty website with 'bells and whistles' alone doesn't necessarily deliver money into your bank account! You need a website that delivers real measurable results! A website that delivers sales or enquiries! Otherwise what's the point!?
Our customers have repeatedly told us that the most important thing with their website is the result, end of story. KMi has an unrelenting focus on helping our clients achieve fantastic results. We eat, drink, sleep and breathe website results! And, we know what we are talking about - as evidenced by our clients and customer testimonials.
Not only that but we practice what we preach. Our own website generates nearly a third of our turnover (while another 50% is generated by word of mouth!)!
When ordering a website brief, people sometimes think that they will be talking with a technical expert, someone who designs and builds websites. Well in part you are as I will personally come out to see you for the first visit and as you can see from my background (about us link) it is steeped in internet business and marketing.
When dealing with KMi you are dealing with someone who understands business and understands how to generate serious results online.
We will never give you a one size fits all solution because your website is as individual as you and your business.
Here's How to Order Right Now
So, how much does a KMi Website Brief cost?
You can order a KMi Website Brief right now for absolutely nothing! That’s right, for a limited time you can order a KMi Website Brief and pay nothing whatsoever. Why, are we mad, you might ask?
The reason is quite simple. Generally we value our website briefs at £150. However, we are currently in process of testing a number of different prices for our website brief service we have decided to offer the website brief as a complimentary service.
But there are no guarantees that this offer will last. So don't delay to order now select one of the options below.
- Call us on 01946 64300 - Please note our operating hours are 9am - 5pm GMT. Outside of business hours please leave a detailed message and we will get back to you as soon as we can.)
After we receive your order, we will call you to co-ordinate our diaries and organise a convenient time that we can meet with you in person or via a teleconference.