Social News

It’s not a numbers game!

Posted by Keith on Apr 7, 2012 in Social News, Tribes | 0 comments

I was looking through my Facebook timeline this morning when I came across an article by a guy telling people what not to do when approaching people to buy services or products.

The guy had some good points but where I take issue is the following:

If Katie had bothered to do some research here, she would have come across some interesting figures….

At the time of writing this article, she currently has 618 ‘likes’ for her company on Facebook.
I have 2,802.

She currently has 8 testimonials on LinkedIn.
I have 233.

She currently has 1,669 followers for her company on Twitter.
I have 19,603

Does anyone else see a problem with her trying to sell me Social Media services here?!!

Is it karma, fate or just blind luck?

Posted by Keith on Apr 3, 2012 in Social News | 0 comments

I just love the fact that when something major happens it’s nice to be in the right place at the right time, well sometimes.

I had a client meeting this afternoon and one of the guys who was there works for a great company, who for the time being will remain nameless, asked if I would like to come on board with them and help with their website workload? Now nothing is definite as yet but don’t you just love the feeling of when one door closes another opens.

Is it karma, fate or just blind luck? Who knows but it doesn’t half ‘perk you up’ when it does happen.

So why does your business need Social Media?

Posted by Keith on Mar 20, 2012 in Facebook, Google+, LinkedIn, Social News, Tribes, Twitter, WordPress | 0 comments

I gave a talk on Friday 16^th march 2012 on this very subject and below is pretty much what I spoke about, give or take, so I hope you enjoy it and take something from it.

The talk started off with how social media can impact on your business and that if you aren’t using it in some way then you are really missing out. The way that businesses us social media can really determine how success can be measured. I always advocate the following if you are a new business:

Walking the courageous path

Posted by Keith on Feb 2, 2012 in Social News | 4 comments

First of all what do I mean by the courageous path? Well let me say that this post was inspired by Hillman Curtis and a piece he wrote, you can find it here, in it he talks about leaving the path most people recognised him for and venturing down a new one, which was pretty scary to say the least as this guy, if you have never heard of him, is at the top of his game.

For some of us the courageous path never really presents its self or if it does it can be a very real disappointment in lots of different ways and on many levels.

If you have ever gone down the courageous path then you will relate to what I am going to share with you. If you haven’t, I am pretty sure you have but don’t realise it yet, you will identify with some parts of it!

Blogging and why you should be doing it – Part Two

Posted by Keith on Jan 26, 2012 in Blogging, Social News | 2 comments

Some time ago I wrote a post blogging and why you and your business should try it so after what seems an age here is the second part.

Today everybody is a writer, photographer, filmmaker, musician.

Are you creating something? What are you waiting for?

Here’s a list of reasons why you should be blogging, not in any particular order:

• If this is your first attempt at blogging take a look at how the people you like to read go about it.
• Don’t copy their writing style just get some tips on what makes them successful
• Vary the length of your post, it helps more than you know
• Throw some facts and comparisons in there your readers will love that
• Write your post and then leave it for a while, have a cuppa, then go back to it and make any changes you feel are  necessary
• Give your title a lot of thought as that’s what will make visitors want to read it, make it catchy or interesting, both if you can
• Most blogs don’t get past three months before the writer gives up, don’t let that be you!
• If you can get your post in the press, someone I know has just started out with this and I know she will do a great job. This gives you lots of exposure
• Consistency is the key to anything you do
• Ask a ‘big hitter’ do contribute with a guest post, this will bring you lots of traffic
• Get your inspiration from as many places as you can as this keeps your posts varied and interesting to your readers
• Be humorous as nothing is worse than reading some ‘dry’ post, even if you subject is heavy or serious, humour is the key
• Ask questions on other platforms, this will give you lots of ideas for your posts
• Also don’t forget about video, this can be a great way to get your message over, but more on that soon
• Don’t forget to add social network buttons to your blog, this gives your readers no excuse not to share your content and don’t be afraid to ask them to share
• Look to the left of this post and you will see them, feel free to click a few
• If you have an email list make sure that it’s easy for visitors to sign up, look to the right the sign up box is at the top
• Give your readers choices and they will love you for it
• Convert readers into ‘your tribe’
• Don’t mess with your Tribe
• The most valuable tip I can give you is “quality not quantity”

Till the next time, have fun and remember do something special today