So why does your business need Social Media?

Posted by on Mar 20, 2012 in Facebook, Google+, LinkedIn, Social News, Tribes, Twitter, WordPress | 0 comments

Social MediaI gave a talk on Friday 16th march 2012 on this very subject and below is pretty much what I spoke about, give or take, so I hope you enjoy it and take something from it.

The talk started off with how social media can impact on your business and that if you aren’t using it in some way then you are really missing out. The way that businesses us social media can really determine how success can be measured. I always advocate the following if you are a new business:

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A Beginners Guide to LinkedIn

Posted by on Jul 12, 2011 in LinkedIn | 0 comments

A Beginners Guide to LinkedInProfile

What does your profile say about you?

  • Use a picture and not an Avatar
  • Use a professional picture
  • This is not a CV, unless you want it to be, use it as an aspirational tool to let potential businesses know what you want to do now and in the future
  • What have others used it for the same reasons you want to and can you use some of the same ideas for your profile
  • According to LinkedIn, users with complete profiles are 40 times more likely to find opportunities through the site
  • Use their tools and follow the suggestions that LinkedIn provide and you won’t go far wrong
  • Check your profile from time to time and make any necessary adjustments
  • Switch on your ‘Public Profile’ as this carries a lot of weight with search engines. My public profile is http://uk.linkedin.com/in/keithmcmean
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