Blogging and why you should be doing it – Part Two

Blogging and why you should be doing it – Part Two

Some time ago I wrote a post blogging and why you and your business should try it so after what seems an age here is the second part.

Today everybody is a writer, photographer, filmmaker, musician.

Are you creating something? What are you waiting for?

Here’s a list of reasons why you should be blogging, not in any particular order:

  • If this is your first attempt at blogging take a look at how the people you like to read go about it.
  • Don’t copy their writing style just get some tips on what makes them successful
  • Vary the length of your post, it helps more than you know
  • Throw some facts and comparisons in there your readers will love that
  • Write your post and then leave it for a while, have a cuppa, then go back to it and make any changes you feel are  necessary
  • Give your title a lot of thought as that’s what will make visitors want to read it, make it catchy or interesting, both if you can
  • Most blogs don’t get past three months before the writer gives up, don’t let that be you!
  • If you can get your post in the press, someone I know has just started out with this and I know she will do a great job. This gives you lots of exposure
  • Consistency is the key to anything you do
  • Ask a ‘big hitter’ do contribute with a guest post, this will bring you lots of traffic
  • Get your inspiration from as many places as you can as this keeps your posts varied and interesting to your readers
  • Be humorous as nothing is worse than reading some ‘dry’ post, even if you subject is heavy or serious, humour is the key
  • Ask questions on other platforms, this will give you lots of ideas for your posts
  • Also don’t forget about video, this can be a great way to get your message over, but more on that soon 😉
  • Don’t forget to add social network buttons to your blog, this gives your readers no excuse not to share your content and don’t be afraid to ask them to share
  • Look to the left of this post and you will see them, feel free to click a few :)
  • If you have an email list make sure that it’s easy for visitors to sign up, look to the right the sign up box is at the top :)
  • Give your readers choices and they will love you for it
  • Convert readers into ‘your tribe’
  • Don’t mess with your Tribe
  • The most valuable tip I can give you is “quality not quantity”

 

Now I think that’s enough to get you started but as always I would be really interested to know what you think and how you create your blog post and get them out to your tribe, so please feel free to leave me a comment

Till the next time, have fun and remember do something special today 😉

I offer advice to board members, executives, SME’s and small businesses on social media strategies to help them use it as a channel to gain greater access to their customers, staff and suppliers.
I help to demystify everything ‘social’.

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